How Freelance Writers Can Build Their Client Base
A freelance writer has no career without clients. Experienced freelance writers will all tell you that you also need a base of clients and not just one or two. Websites and clients can go down in flames and if you do not have a backup, your bank account could be hit hard. Stepping into the ocean of clients can be very intimidating, but a few things can make this easier and actually quite enjoyable.
Your Website
Yes, you absolutely need a website if you wish to maximize your client potential. Your website is your virtual store where clients can come and see what you have to offer. It is important to shell out a few bucks – the average is $10 to $15 – and purchase your own domain name. This is more professional and shows clients that you put the thought and time into building your brand. A website is not that difficult and many hosting companies make building your site as easy as dragging and dropping, or copying and pasting. You want your website to have your contact information, writing history, educational background, links and clips to published work, your rates and services and an About Me section. Yes, you can do more, but these are the basics that clients need to determine if you are right for the job.
Learn to Write an Engaging and Informative Query Letter
While some clients will find you, you will have to spend time doing leg work – or finger work in this instance – to find clients. A query letter is like a party invitation that invites clients to get to know you. You want your query letter to be interesting, but also to contain the facts. These letters should be short and to the point and completely highlight what you can offer. This probably sounds impossible, right? Well, it isn’t. It does take time to learn and perfect your pitch, but it is important to put in this time. When you are writing this letter, write it with a specific client in mind. Head to the client’s website and see exactly what they are about. Look at the structure and personality used in the writing. Design your query to match this. Also, not all queries you send out will be responded too. Do not let this get your down.
Exceed Expectations
When you land a new client, be as flawless as humanly possible. Follow their guidelines strictly and ask questions if you are unclear about something. Keeping a client is harder than landing one, and the only way to keep the clients is to give them exactly what they want. Plus, long-term clients that like your work could be willing to give you a reference or testimonial for your writing website. Clients may also know others looking for writers and will only refer their best performers.
