New Year’s Resolutions in Content Marketing and Social Media

2013 is almost here and social media is buzzing about New Year’s Resolutions. I have goals, just like everyone else and while I know some people just don’t get into it, there has always been something refreshing and almost magical about this time of year for me. I love fresh starts and new projects and that’s exactly what each new year feels like. Sure, on one hand it’s just another day but on the other, it’s a reset button- we go back to #1, back to the beginning and there’s something about that which I have always found exciting.

As such, I have been writing down my 2013 goals for the past week or so and my plan goes into action tomorrow-January 1st! I’m very excited about the new things I have planned, reaching my new goals and hopefully meeting great new friends.

A New Year for Content Marketing and Social Media

If you are in the business of content marketing and social media- or if you use these tools for your business- then there is no better time to look at the fresh new year and all of it’s opportunities. Even if you think you’ve been doing everything right, there is always room to grow. Here are some of my resolutions for content marketing 2013:

• Build more content on 3 of my sites.
• Post daily blog posts to 2 of my sites. (Part of a blogging challenge).
• Break into video marketing for my own business for the first time!
• Continue to help more clients with their content marketing goals.
• Provide content audits as a service to my clients.
• Produce one small ebook per month to giveaway for free on one of my sites.

Here are some of my resolutions for social media 2013:

• Take a greater focus on my personal networks – spend quality time getting to know people in my networks.
• Post with a purpose- rather than random ramblings, I want there to be a specific purpose in mind with each post.
• Launching a FB editorial calendar – I have exciting plans for my FB fanpage that I think my fans will enjoy.
• Organizing my Twitter- I’ve been missing a lot of posts from people I care about due to the massive influx of info coming via my Twitter stream.
• Remembering to unplug- as much as I love social media for business and pleasure, we all need a break now and then.

On Talk of Failed Resolutions

Now I know many reading this will say “no one ever keeps their resolutions” or that most people forget about them after the New Year passes and the newness becomes stale. This might be true for some people but I don’t see it as a reason not to try. When you create goals or resolutions, it requires self-reflection. You see areas in which you need to change or grow and this is always a healthy thing, even if you cannot stick to your plans 100% the first time. Just having a plan creates a more focused life and the wisdom that comes from examining areas of growth is incredibly important. So don’t hold back from planning because you fear failure.

To help prevent failed resolutions, I recommend doing a monthly check-in of your progress. I am going to do mine here on the blog. At the end of every month (starting in January 2013), I will do a recap of my goals and where I am so far. Do I need to make adjustments? Have I accomplished any goals yet? It’s a great way to hold yourself accountable.

What goals do you have for content marketing or social media in the New Year?

Join the discussion about New Years social media goals over on my fanpage and have a Happy New Year!

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